Danjiang Whiskey

Custom Bottle Project

Expertise

Graphic Design, 3D Modeling

tools

Adobe Illustrator, Adobe Photoshop, Adobe Aero, Procreate, Cinema 4D, Octane Render,

Deliverables

Full Label, AR Experience, Bottle

Project overview

Execution

Coming soon

Overview

The goal of this project was to create and brand my own alcohol bottle. The label features a junk boat along the Mekhong river, a scenery central to my Southeast Asian heritage. The Chinese characters spell out the brand name, "Danjiang", a nod to a Taiwanese bookstore my great-grandparents used to own. Overall, Mekhong Whiskey hopes to capture the essence of struggle, hope, and triumph.

Sketching

I began making the bottle by focusing on the label. Through numerous sketches, I was able to determine that I wanted an unconventional shape for the label of the bottle and a junk boat as the main subject matter.

Modeling the Bottle

For the next step, I went to multiple local liquor stores to peek at different shapes and sizes of alcohol bottles. I finally came across a boxy shape that caught my eye and decided it would work great with the label I designed.

Final Product

Front and back label design

Front and back product shots

Bottle rendering

Results